Triathlon & Life Performance Coaching

Train Hard.
Live Well.
Achieve More.

Where elite athletic performance meets the mindset of a high-performing life — coached by someone who's done both.

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120+
Individuals Coached
6
Years Coaching
3
Ironman Finishes
6
Olympic Triathlons
5+
Marathons & Half Marathons
Jessica Franzman crossing the finish line at Challenge Québec, arms raised

About Your Coach

From Boardroom
to the Finish Line

For over six years, I've coached individuals who are ready to show up differently — both in sport and in life. My clients range from first-time triathletes to seasoned business owners, and my approach has always centred on one core belief: when your health habits are dialed in, everything else follows. The results my clients achieve speak for themselves.

I wasn't always the athlete I am today. At one point, I was running a $500K business and my fitness had taken a back seat entirely — inconsistent training, weight fluctuating, nutrition non-existent. I knew something had to change.

What happened next still amazes me. I went from putting exercise on the back burner to completing a full Ironman Triathlon — 3.8 km swim, 180 km bike, 42.2 km run — and qualifying for the World Championships. All while scaling my team to 30 people, achieving $6 million in one year, and coaching at the $45 million level.

I'm living proof that when you commit to your body and your mind, your ceiling disappears. If you're ready to do the same, I'd love to work with you.

Click "Schedule a Discovery Call" to hear more!

120+ individuals coached — athletes & business owners
3 Ironman Finishes · 6 Olympic Triathlons
2 Solo Marathons · 3 Half Marathons
Ironman World Championship Qualifier

The Method

A Coaching Approach
Built on All Five Pillars

Swim

Technique-first approach to open water and pool swimming. Stroke efficiency, sighting, pacing strategy, and building confidence in any conditions.

Bike

Power output, cadence management, gear strategy, and race-day positioning. Build your strongest cycling leg with structured intervals and long-ride endurance blocks.

Run

From brick workouts off the bike to standalone long runs — smart pacing, form coaching, and the mental tools to push through when it matters most.

Life Coaching

Drawing from over a decade of business coaching, I bring a uniquely holistic lens to triathlon training. My philosophy: people don't have health problems — they have personal patterns that show up in their health. We work on both, so that exercise becomes something you genuinely love, never a burden.

Strength & Recovery

Injury prevention, mobility work, and purposeful rest. A strong, recovered body is a fast body — learn to train hard and recover even smarter.

Proven on the Course

Race History

Jessica Franzman running through the IRONMAN Arizona finish chute at sunset
Ironman
Challenge Québec — Ironman-Distance🥇 Overall Win · 9:56:58
Ironman TriathlonFinisher × 3
Ironman Arizona 202622nd Overall Female
Ironman World ChampionshipQualifier
Olympic & Sprint
Olympic Distance Triathlon — PEI🥇 1st Place
Olympic Distance TriathlonFinisher × 6
Subaru Trilobster TriathlonPodium Finish
Running
Solo MarathonFinisher × 2
Half MarathonFinisher × 3

Work With Me

Available Packages

All packages can be tailored to your specific race calendar and adapted at any point throughout your training plan.

Foundational
Foundation
  • Introduction to triathlon training or swim/bike/run specific
  • Sprint Distance Triathlon
  • Standard / Olympic Distance Triathlon
  • Half-Marathon
  • Time management assistance
  • Form feedback via office hours
Get Started
Elite
Elite
  • Full Ironman / Ultraman
  • One-on-one weekly coaching and accountability
  • Time management & whole-life coaching
  • Mindset coaching
Get Started
All Packages Include
Personalized Training Plan
Initial Meeting & Set Up
Text / Email Check-ins 24/7
Plan Delivered via Training Peaks
Video Critiques
TriLife Group Chat Access with Other High Performers

Let's Connect

Ready to Start
Your Journey?

Whether you're lining up for your first sprint triathlon or chasing a World Championship qualifier slot, the right coaching can change everything. Fill out a quick form and let's talk about what's possible for you.

Schedule a Discovery Call